Group: Game development will benefit the fashion industry

As the metaverse grows in popularity, an industry leader said the game development and fashion industries have more opportunities for collaboration that can showcase Filipino culture.

Game Developers Association of the Philippines (GDAP) President James Lo at a meeting hosted by the Philippine Trade and Investment Center (PTIC) in Tokyo said that the growing metaverse space , eSports and cryptocurrency allows the gaming sector to have more synergies with various industries. .

“This of course includes the fashion industry, as fashion has always been a core feature of games as it establishes the visual identity of its characters,” he explained. “I expect to see more and more Filipino fashion and culture in Filipino games and beyond.”

He said technology has enabled creatives in the non-gaming industry to “not only bring their concepts and ideas to life in the digital space, but also to profit from them.”

“The doors to digital opportunity are wide open. All we have to do now is walk through it,” Lo said.

At the same meeting, Philippine Fashion Coalition (PFC) President Carissa Cruz Evangelista agreed that Filipino creative talent should maximize opportunities in the digital space.

“As the world learns, transacts, communicates and evolves in the digital space, the Philippines should not be left behind,” she said. “We must move forward to find our niche in emerging markets, especially those that will not only generate jobs and income, but add to the prestige of our country.

The PFC official also thanked the Japanese companies that have expressed interest in partnering with them on projects in the area of ​​digital fashion and the creative economy.

The meeting was among recent events organized by PTIC-Tokyo to assist the Philippine fashion industry in capacity building and business development through partnerships with Japanese companies.

Dita Angara-Mathay, director of the Ministry of Trade and Industry (DTI) field office in Japan, said that apart from the metaverse and the rise of a new generation of fashion designers and game developers , the discussion also touched on “how technology will address the current limitations of fashion while preserving traditional techniques of garment construction and design.

Established in 2020, PFC seeks to support the local fashion industry and its various segments, including textiles, arts and crafts; design; and creative services. Its pleas are hyperlocalization, sustainability and technological advancement in the sector.

The coalition is currently exploring a project involving the development of models for avatar skins and accessories based on the work of local designers and brands, according to the DTI.

PFC is also in talks for a three-way collaboration with game and development stakeholders on the use of digital tools and software to optimize design, fit and fabric.

The local fashion industry, according to the DTI, contributes 1.4% of the country’s export revenue.