UK-based game developer Incentive Games has signed a landmark deal to provide its free and paid sports betting games to leading operator, bet365.
Incentive Games will develop a series of jackpot games for the operator, making them available to players in all global markets where bet365 is active, with the supplier also providing advice in game design, development, gamification consulting and math. that power the games.
“bet365 is a leading player in the industry, and we are delighted to be working with the operator to develop and deliver a bespoke suite of free and paid titles,” said Incentive Games CEO John Gordon. “By adding our bespoke games, bet365 can further set itself apart from its competition with unique content that is proven to improve customer experience and deliver added value.
“This agreement with bet365 cements us as the world’s leading developer of Free-to-Play content, and we look forward to a long and successful partnership together.”
A spokesperson for bet365 commented, “We have been impressed with Incentive’s track record of developing free content that delivers significant results in acquisition, reactivation and retention. We’re always looking to provide our players with content and experiences they can’t find anywhere else, which is why we’re working with Incentive to develop a series of bespoke titles.
“These titles will help us acquire new players and in particular from demographics in regions that we have not yet engaged, while also providing added value to those who are already customers of bet365.”